How to get Sponsorships on LinkedIn 😎

A couple of years ago, I remember scrolling through LinkedIn and seeing posts by people who’d landed sponsorships with well-known brands.

Honestly, it felt like something only “LinkedIn celebrities” with 50k+ followers could do.

Me?

I had a pretty modest audience, didn’t post at the time, and definitely didn’t think of myself as an “influencer.”

But I was curious—if these partnerships were really that exclusive, how were some seemingly “normal” creators (aka non-‘celeb’ folks) working with brands that perfectly aligned with their niche?

I wanted in on that secret, so I started testing things out.

What I realized: it’s not just about follower count. It’s about who you are, what you stand for, and how well you know your audience.

Trust and authenticity trump big numbers every single time.

Let me share what worked for me—and what can work for you, no matter the size of your following:

1. Understand Your Real Value

Before you go pitching brands, figure out what makes you (and your audience) special.

Do you have a tight-knit community that actually cares about what you say?

Are you known for a specific niche?

Brands notice when you’re not just blasting random content but actually helping a focused group of people.

(Pro Tip: Don’t underestimate a small but engaged audience. A hundred people who truly value your insights can be more powerful than 10,000 passive scrollers.)

2. Show Brands What You’re About

No one’s going to magically “discover” you just because you exist.

If you want brands to take note, share content that highlights your expertise.

This could be a case study from a recent project, a tool you genuinely love (explain why!), or insights from a problem you solved at work.

You’re not name-dropping to impress; you’re showing what you bring to the table.

3. Build Relationships Organically

You know how I’m always talking about the importance of community and engagement?

The same goes for brands. Comment thoughtfully on their posts (no “Great post!” spam), share their content if it’s relevant, and connect with the people behind the brand.

Over time, they’ll start recognizing your name and your vibe—so when you finally reach out, it doesn’t feel random or pushy.

4. Pitch Without Apology

When it’s time to shoot your shot, be clear about what you do and why it matters.

Don’t worry if you’re not huge; what brands care about is whether your followers pay attention and trust you.

Propose a small, low-risk collaboration first—like a single sponsored post—so they can see the value you bring before committing to a bigger deal.

(Heads up: You will get some “no’s.” That’s normal. Keep experimenting, keep refining your pitch, and remember that every ‘no’ is just a step closer to the right ‘yes.’)

5. Overdeliver Once You Get the Deal

If they say yes, go above and beyond. Share metrics, give honest feedback, and ask how else you can support them.

That’s how you turn a one-time sponsorship into a long-term relationship that can lead to more opportunities down the line.

If you’re ready to put these strategies into action and get a clear blueprint,

I’ve created a guide that breaks everything down—from optimizing your LinkedIn profile to growing your audience to 100k followers (yes, you can do it!). Check it out here:

👉  Get Your Guide Here

Hope this helps! As always, start small, stay authentic, and remember: it’s about building trust, not just scoring a quick paycheck.

Have a great rest of your week :D

- Sandra